Sample Case Studies
FMCG wants to gain advantage over aggressive competition
An FMCG had a difficult time driving more sales because of stiff competition. Through in-depth studies (ethnography/ observational research) on the consumer, product and shopping behavior were explored. With our help, the FMCG obtains deeper insights on consumer segments, complex consumer environments and factors affecting product usage. As a result, the FMCG finds new innovative ways to drive sales.
In-depth Study of China's ICT Sector
A multinational UK company required a detailed research project into China’s key high-tech subsectors that answers important questions about industry capabilities and partnership options, helping to clarify the critical marketplace for the UK.
Multinational Conglomerate wants to enter Industrial Equipment Industry
A multinational conglomerate involved in a wide variety of businesses was looking into the opportunity of entering a certain industrial equipments industry in an Asian country. Specifically, the company wanted to pinpoint the commercial viability of particular equipments from a wide variety of choices. Because the industry was relatively undeveloped in the country, industry data was not readily available. Through industry experts and primary research, specific and relevant information were gathered regarding competition, market size, distribution and potential. The result was a recommendation on which specific equipments should be pursued based on growth potential and profitability.
A Leading Multinational Logistics company wants to tap huge, growing market
One of the top three logistics company in the world wanted to find opportunities to tap into a growing market. Primary (surveys and in-depth interviews) and secondary research were conducted to analyze demographic characteristics, competition and behavior/ preferences of the market. Findings revealed that the market was teeming with stiff competition, which led to purposeful analysis of alternative solutions. The project output was a feasibility study of a new and enhanced product offering based on an innovative solution to a customer need, including the operational, marketing and financial viability of the proposal.
Large Real Estate Property owner wants to develop 4 Hectare land
An owner of a large 4 hectare lot contemplated the best land use of the property. Based on research of the market and the external environment, a mixed use plan of residential condos and commercial establishments was proposed. A business plan including conceptual development plan, positioning, target market, indicative layout, profitability indicators and financing issues was included in the final report.
Collaboration Opportunities with Chinese Pharmaceutical Companies
A detailed study on partnership opportunities and market trends in mainland China’s pharmaceutical industry. This research uncovers genuine potential for European firms that have service complementarities and regulatory understanding of how to help Chinese drugs companies with their market entry ambitions.
We offer full service quantitative and qualitative research capabilities
- Industry and Market Intelligence - understand the market forces, opportunities and threats that shape the industry
- Marketing Research
CATI based telephone interviews, face-to-face interviews and in-depth interviewslaboratory]) Usage and Attitude StudiesFocus Group Discussions, In-depth Interviews, Nationwide Surveys, Copy Testing (pre-testing)Regular brand, product and advertising tracking programsConsumer Tracking (information and data collection reg. consumer behavior)Brand positioning studyCorporation and Brand reputation research- Market Entry Study (China and other Asian countries)
- Competitive Intelligence (Market Entry Strategy, Distribution Channel/ Supply Chain Research, Competitor Monitoring Study)
Company Profile Analysis (Partner Research and Assessment) Trade analysis/ Store Audits - Choice Modelling and Segmentation Analyses
Copyright © 2009 Business Private Eye
