Copyright © 2009 Business Private Eye
観察調査
観察調査とは調査対象者の行動、状況を観察して一次データを収集する調査方法のことをいう。例として店頭での商品パッケージに対する消費者
の反応の観察や、陳列棚の変化に伴う行動パターンの観察などが挙げられる。
We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
CASRO's 325+ member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue–about 85% of the US research industry and 30% of the global research industry. All CASRO members must adhere to the CASRO Code of Standards and Ethics, the enforceable standard for research businesses for more than 30 years.
